Content planning & calendar

Cross-channel content, one calm calendar

Plan what ships where and when (social, web, email, paid) in a single view that still knows which campaign each piece belongs to.

app.playbuk.com
Content planning & calendar in Playbuk
01

Unified marketing calendar

  • Campaigns, content, tasks, events and media in one view
  • Curated cultural calendar to catch holidays and moments worth showing up for
  • Filter by channel, campaign, owner or status; save the views your team lives in
02

From idea to scheduled

  • Create content from the calendar or the campaign hub
  • Channel and schedule in the same breath
  • Ongoing vs one-time pieces so evergreen isn't forced onto a fake ship date
03

Content that stays connected

  • Block-by-block asset linking in the content builder
  • Short names and tracking ready for measurement
  • Hand off to production and approvals without leaving the plan

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