Question 1

What is Whit?

Accepted Answer

What is Whit?

Whit is Playbuk’s AI agent for marketing operations. It lives inside Playbuk and works from the same campaigns, content, budgets and results your team already keeps there.

Ask it a question in plain language and get an answer from your own data. It can also turn activity into recaps and status updates, point out where budget, content or delivery is slipping, and draft changes for you to review.

What data can Whit access?

Who sees my data?

Can Whit change my data?

Does Whit remember our conversations?

Who is Whit for?

Does Whit replace my team?

Question 2

What data can Whit access?

Accepted Answer

Only your organization’s data in Playbuk, within your own permissions: campaigns, content, tasks and milestones, budgets and spend, performance results, and documents saved to Playbuk. It also draws on Playbuk’s built-in marketing operations guidance. Whit doesn’t browse the web and isn’t connected to your email or other tools. If something isn’t in Playbuk, Whit can’t see it.

Question 3

Who sees my data?

Accepted Answer

Only you and the people in your organization who already have access to it. Whit never shows one organization’s data to another: every question it answers is locked to your organization at the database level, not just in the app. Whit also follows brand access. Each message is checked against your Playbuk login, so if you can only see one brand, Whit only answers about that brand. Its access to your data is read-only.

Question 4

Can Whit change my data?

Accepted Answer

Not on its own. When Whit suggests a change, like adding a task, moving a date or shifting budget, it shows you a proposal card instead of making the change. Nothing is saved until someone with access to that brand approves it. You can edit the details before approving, Playbuk checks the change again right before saving it, and it records who approved it.

Question 5

Does Whit remember our conversations?

Accepted Answer

Whit keeps short notes of useful facts from your chats, such as preferences and decisions, so you don’t have to repeat yourself. Those notes stay inside your organization, follow the same brand access as everything else, and notes about you personally are only used in your own conversations.

Question 6

Who is Whit for?

Accepted Answer

Marketing leaders and teams of any size who run their campaigns in Playbuk: anyone who needs a quick, reliable answer about what’s live, what’s late, or how spend and results are tracking, without building a report first.

Question 7

Does Whit replace my team?

Accepted Answer

No. Whit handles the digging, summarizing and first drafts so your team can spend its time on decisions and creative work. People stay in charge: every change Whit proposes needs a person’s approval.

Your AI agent for marketing operations

What Whit can do

Answer

Summarize

Suggest

Draft

Whit lives inside Playbuk, next to the work it talks about

Grounded, governed, private

Grounded

Governed

Private

Collaborative

Frequently asked questions

Put Whit to work on your plan