Free assessment about 7 minutes · 36 statements
How well does your marketing operation really run?
Rate 36 everyday statements about planning, campaigns, content, data and budget. Get a scored report that shows how you compare by industry and team size.
- 11 scores: overall, 4 capabilities, 5 domains and flow
- Benchmarks by industry and team size
- A short, personalized analysis with next steps
- Invite your team to unlock a combined team score
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Your answers are confidential. Benchmarks only use anonymized, aggregated responses.
The model
About the Marketing Ops Maturity Model
Five domains of work, four capabilities that power them, and flow at the center.
- Planning & GoalsSetting direction from data and agreeing what success looks like.
- Campaign OpsRunning campaigns the same reliable way, from request to launch.
- Content & AssetsKnowing, making, storing and reusing content well.
- Data & MeasurementTrusted, connected reporting that people can actually use.
- Budget & InvestmentTying spend to results, and investing in people and tests.
What powers it: 4 capabilities
KnowledgeThe information, documentation and insight your team works from.
TalentThe skills, capacity and cover your team has, and keeps building.
ProcessConsistent, agreed ways of working that get better over time.
SystemsConnected tools and shared places for work and data.
How it all connectsFlow sits at the center. It measures how well your capabilities and domains work together to drive performance: hand-offs between teams, shared visibility and connected tools.
What’s in your report
Your results come back as your team’s Ops Profile: one picture that shows where you’re strong, where you’re stretched, and how it all fits together.
- Your overall score, on a simple 0–100 scale
- Scores for every domain and capability, plus flow
- Benchmarks against teams in your industry and of your size
- A short analysis of your strengths and gaps, with three practical next steps
- A PDF to share with your team or your boss
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Frequently asked questions
About 7 minutes: 36 short statements, then three quick questions about your organisation.
Find out where you stand
Free, about 7 minutes, and your answers stay confidential.
Start the assessmentNo sign-up needed to start